In 1989, John Young, a former Major League Baseball player and scout, conceptualized RBI (Reviving Baseball in Inner Cities) to give disadvantaged children and teenagers more opportunities to learn about baseball. With an expansive mission of more than simply increasing interest and participation in baseball and softball, RBI aims to build well-rounded individuals through a variety of additional educational and life support courses/activities. This program reinforces the idea that success is not limited to the ball field, but also requires commitment in the classroom and to one's community. These strong values have certainly resonated with the communities that RBI has historically sought to benefit, as in the 28 years since its conception, it has spread from its origin in South Central LA to include more than 200 cities with as many as 200,000 male and female participants in a year. What is more, with the long-standing financial support of Major League Baseball (MLB) and its various Clubs, RBI has demonstrated tangible results with the high number of RBI student-athletes enrolled in prestigious universities across the country and currently playing in the MLB. Make a difference, and support a child today.